What to know first
Choose AI Plus for everyday chat if 2x the free usage and the storage are enough and you can live without the Pro model later. Choose AI Pro if you need the Pro model, a 1M context window, or more Flow and Colab allowance. Compare Ultra's 5x and 20x tiers only if you keep hitting AI Pro limits. On the App Store, most regions charge the same as the US, while Turkey, India and Indonesia are lower; check the AISub price page and the checkout page before you buy.
How much do Google AI Plus, Pro and Ultra cost?
These are the US monthly prices and main allowances for personal plans listed on Google One and the Gemini subscriptions page. Ultra has two tiers: $99.99 for 5x AI Pro usage and $199.99 for 20x. Google says the plans are for personal accounts and can be shared with up to five others, and the Gemini app and other AI benefits are only available to users aged 18 and over. See the Gemini price overview for regional prices.
| Item | AI Plus | AI Pro | AI Ultra (5x) | AI Ultra (20x) |
|---|---|---|---|---|
| Monthly price (USD) | $4.99 | $19.99 | $99.99 | $199.99 |
| Storage | 400 GB or 2 TB | 5 TB | 20 TB | 30 TB |
| Flow credits per month | 200 | 1,000 | 10,000 | 25,000 |
| Colab compute units per month | 50 | 200 | 1,000 | 2,000 |
| Google Cloud credits per month | None | $10 | $40 | $100 |
Sources: Google One: Google AI plansGoogle: Gemini subscriptions
How do Gemini usage multipliers and context windows compare?
The Gemini Help Center sets usage limits by compute. They refresh every 5 hours until you reach a weekly limit. Subscribers who hit the limit can keep using Flash-Lite, and usage is shown under Settings > Usage limits. Image or video generation, Deep Research, the Pro model and longer thinking use more of the limit, and Google says limits may change.
- Each model has low, medium and high effort levels, and higher effort uses more of the limit.
- You can buy AI credits to extend usage.
- Google does not publish a fixed message count; actual usage depends on the model, effort level and features.
| Plan | Usage limit | Context window |
|---|---|---|
| No plan | Standard | 32k |
| AI Plus | 2x standard | 128k |
| AI Pro | 4x standard | 1M |
| AI Ultra | 5x or 20x AI Pro | 1M |
Sources: Gemini Apps Help: Gemini Apps limits & upgradesGemini Apps Help: model access changes for Gemini AppsGoogle: Gemini subscriptions
Can AI Plus still use the Gemini Pro model?
The Google Help Center says model access for personal accounts changes starting in October 2026, and users without a plan are affected from October 9. After the change, AI Plus can use Flash-Lite and Flash but can no longer select the Pro model. AI Pro and AI Ultra keep all three models.
Google has confirmed that AI Plus will lose the Pro model, but its official pages do not give a single effective date. They say AI Plus users will receive an email explaining when the changes take effect for them. This article could not verify specific dates reported by some media on Google's official pages.
| Plan | Flash-Lite | Flash | Pro |
|---|---|---|---|
| No plan | Automatic (mostly Flash-Lite) | — | — |
| AI Plus | Yes | Yes | No |
| AI Pro | Yes | Yes | Yes |
| AI Ultra | Yes | Yes | Yes |
Sources: Gemini Apps Help: model access changes for Gemini Apps
Which tier costs least per unit of usage?
This is an AISub calculation, not an official figure. Free standard usage counts as 1 unit, and AI Ultra is counted as 4x for AI Pro times 5 or 20. The calculation only looks at compute multipliers. It ignores AI Plus losing the Pro model, context windows, storage, Flow and other benefits.
Monthly cost per unit = US monthly price ÷ usage multiple of free standard
AI Plus: $4.99 ÷ 2 ≈ $2.50
AI Pro: $19.99 ÷ 4 ≈ $5.00
AI Ultra (5x): $99.99 ÷ 20 ≈ $5.00
AI Ultra (20x): $199.99 ÷ 80 ≈ $2.50
Sources: Google One: Google AI plansGemini Apps Help: Gemini Apps limits & upgrades
How much do App Store prices vary by region?
AISub collected Google App Store quotes for 175 regions on October 29, 2026 at 00:32 Singapore time. Yuan amounts use exchange rates from October 31, 2026 at 08:00 Singapore time, tax status is still pending, and no price changes were recorded in the last 90 days. AISub's Ultra data covers the 30 TB, $199.99 tier; the $99.99 5x tier is not tracked separately. See the full lists for AI Plus regional prices, AI Pro regional prices and AI Ultra regional prices, and the methodology.
- For AI Plus and AI Pro, 101 other regions each match the US price; for AI Ultra, 64 do.
- App Store prices may or may not include tax; the checkout page shows the amount you pay.
- Regional prices only show each storefront's list price and do not mean you can buy from another region; your account region, payment method and store rules still apply.
| Plan | Valid quotes | US price (median) | Lower regions | Higher regions |
|---|---|---|---|---|
| AI Plus (400 GB) | 167 regions | $4.99 ≈ ¥33.28 | Turkey ₺199.99 ≈ ¥26.70; Indonesia Rp75,000 ≈ ¥27.59; India ₹399 ≈ ¥27.99 | Norway kr64 ≈ ¥46.34; Czechia Kč149.99 ≈ ¥45.89 |
| AI Pro (5 TB) | 168 regions | $19.99 ≈ ¥133.33 | Turkey ₺539.99 ≈ ¥72.10; Egypt E£939.99 ≈ ¥111.90; Indonesia Rp309,000 ≈ ¥113.66 | Norway kr259 ≈ ¥187.52; Hungary Ft8,790 ≈ ¥179.06 |
| AI Ultra (30 TB, $199.99 tier) | 99 regions | $199.99 ≈ ¥1,333.85 | Tanzania TZS519,000 ≈ ¥1,312.09 | Kosovo €289.99 ≈ ¥2,159.58; Norway kr2,599 ≈ ¥1,881.67; UK £189.99 ≈ ¥1,696.10 |
Sources: AISub: Google AI Plus App Store pricesAISub: Google AI Pro App Store pricesAISub: Google AI Ultra App Store pricesAISub: data methodology
Who should choose Google AI Plus, Pro or Ultra?
- AI Plus: everyday chat and writing, 2x free usage, a 128k context window and storage from 400 GB, if you can accept only Flash-Lite and Flash later.
- AI Pro: you need the Pro model, a 1M context window, 5 TB of storage, or 1,000 Flow credits and 200 Colab compute units a month.
- AI Ultra (5x): you often hit AI Pro limits and need 5x AI Pro usage and 20 TB of storage.
- AI Ultra (20x): sustained heavy use of Deep Research, video generation or the Pro model that needs 20x AI Pro usage.
Sources: Google: Gemini subscriptionsGemini Apps Help: Gemini Apps limits & upgradesGemini Apps Help: model access changes for Gemini AppsGoogle One: Google AI plans
Frequently asked questions
How much is Google AI Plus now?
Google's official US price is $4.99 a month, with storage from 400 GB and 2x the standard Gemini usage. Prices differ in other regions; App Store prices are on the AISub price page.
Sources: Google One: Google AI plansGemini Apps Help: Gemini Apps limits & upgrades
When will AI Plus lose the Pro model?
Google has confirmed that AI Plus will only have Flash-Lite and Flash after the change, but its official pages give no single date. Google says AI Plus users will be told by email when the change takes effect for them.
Sources: Gemini Apps Help: model access changes for Gemini Apps
How much more usage does AI Pro have than AI Plus?
The Help Center says AI Plus gets 2x standard usage with a 128k context window, and AI Pro gets 4x with a 1M context window. Usage is compute-based, refreshes every 5 hours and has a weekly limit.
What is the difference between the $99.99 and $199.99 AI Ultra tiers?
The $99.99 tier gives 5x AI Pro usage and 20 TB of storage. The $199.99 tier gives 20x AI Pro usage and 30 TB, with more Flow credits, Colab compute units and Google Cloud credits.
Sources: Google One: Google AI plansGoogle: Gemini subscriptions
Where is Google AI Pro cheapest on the App Store?
In AISub's October 29, 2026 data, Turkey is lowest at ₺539.99 (about ¥72.10), about 46% below the US price of $19.99 (about ¥133.33). Regional prices do not mean you can buy from another region.
Sources: AISub: Google AI Pro App Store pricesAISub: data methodology
Official sources and review notes
Sources checked on November 1, 2026. Rates and eligibility rules can change; confirm the latest official guidance and your own agreement.
- Google One: Google AI plans
- Google: Gemini subscriptions
- Gemini Apps Help: Gemini Apps limits & upgrades
- Gemini Apps Help: model access changes for Gemini Apps
- AISub: Google AI Plus App Store prices
- AISub: Google AI Pro App Store prices
- AISub: Google AI Ultra App Store prices
- AISub: data methodology
This guide draws on the public sources listed below. Examples illustrate the calculation methods. AISub is an independent price index and is not affiliated with the product providers discussed.