What to know first
Before comparing channels, check whether your web price includes tax. In tax-inclusive regions such as the UK, the euro area and Japan, the two channels are about the same. In tax-exclusive regions such as the US and Canada, tax may be added at web checkout, so add it before comparing. AISub marks App Store tax treatment as unconfirmed; the store's checkout screen is final. An App Store subscription is managed by Apple and charged in local currency, so you manage it in your Apple Account.
Why can't web and App Store prices be ranked directly?
Web prices come in two forms. Some already include tax (UK £20, Germany €23, Japan JPY 3,000). Others exclude it (US $20, Canada CA$25), and tax may be added at checkout under local rules. AISub marks App Store tax treatment as unconfirmed. So check whether the web price includes tax before comparing it with the App Store price. See tax-inclusive vs tax-exclusive prices for how the two differ.
- This post compares only the 166 regions where both channels use the same currency. Türkiye, Iceland and Bosnia & Herzegovina use different currencies on each channel and are listed separately.
- “Less than 1%” is measured on list prices, for example $20 vs $19.99 or £20 vs £19.99.
- USD amounts use exchange rates updated on October 31, 2026 at 08:00 (UTC+8); 1 USD = 6.6696 CNY. Web data was collected at 08:20 and App Store data at 08:36.
Sources: AISub: tax-inclusive vs tax-exclusive AI subscription pricesAISub: data methodologyOpenAI Help Center: Multi-currency billing
ChatGPT Plus: only 19 of 166 regions differ by more than 1%
See ChatGPT Plus web prices by region and ChatGPT Plus App Store prices by region for the full data.
- App Store lower: Bulgaria and Montenegro (web €23 incl. tax, App Store €19.99, 13.1% lower), Pakistan (web ₨5,700 with a recorded 0% tax rate, App Store ₨4,900, 14.0% lower), the Philippines (₱1,100 vs ₱999, 9.2% lower) and Vietnam (₫522,500 vs ₫499,000, 4.5% lower).
- App Store higher on list price but equal with tax: Mexico (web MXN 343.97 before tax, MXN 399 with 16% tax, App Store MXN 399) and Serbia (web €19.17 before tax, €23 with 20% tax, App Store €22.99).
- App Store higher with no recorded web tax rate: Albania, Armenia, Barbados, Cameroon, Georgia, Ghana, Kenya, Moldova, Tajikistan, Ukraine, Uganda and Zimbabwe, where the web price is $20 before tax and the App Store price is $22.99 (14.9% higher on list price). If tax is added at web checkout, the gap shrinks.
| Web price basis | Within 1% | App Store lower | App Store higher |
|---|---|---|---|
| Tax-inclusive | 50 | 4 | 0 |
| Tax-exclusive | 97 | 1 | 14 |
| Total | 147 | 5 | 14 |
Sources: AISub: ChatGPT Plus web prices by regionAISub: ChatGPT Plus App Store prices by regionAISub: data methodology
ChatGPT Go: more gaps than Plus, mostly with a higher App Store price
For Go, 133 of the 166 same-currency regions differ by less than 1% (68 with tax-inclusive web prices and 65 tax-exclusive). The App Store is lower only in Nigeria (₦7,000 vs ₦6,900, 1.4% lower) and higher in 32 regions. See ChatGPT Go App Store prices by region.
- Cambodia and Laos ($5 plus 10% tax is $5.50, App Store $5.49) and Nepal ($5.65 with 13% tax, App Store $5.69) are about equal once tax is added.
| Region | Web price | App Store price | App Store higher by |
|---|---|---|---|
| Egypt | E£220 (incl. tax) | E£249.99 | 13.6% |
| Mexico | MXN 110 (incl. tax) | MXN 129 | 17.3% |
| Serbia | €5 (incl. tax) | €5.99 | 19.8% |
| Uruguay | $7.50 (incl. tax) | $8.99 | 19.9% |
| Bahrain, Bahamas | $7.25 (incl. tax) | $7.99 | 10.2% |
| Colombia | COP 20,900 (0% tax) | COP 24,900 | 19.1% |
| Canada | CA$11 (excl. tax, rate not recorded) | CA$12.99 | 18.1% (before tax) |
| 11 regions incl. Kenya, Ghana, Uganda | $5 (excl. tax, rate not recorded) | $5.99 | 19.8% (before tax) |
Sources: AISub: ChatGPT Go web prices by regionAISub: ChatGPT Go App Store prices by regionAISub: data methodology
ChatGPT Pro 200: 146 regions match, 17 have a higher App Store price
Pro 200 differs by less than 1% in 146 same-currency regions. The App Store is lower in Bulgaria and Montenegro (web €229 incl. tax, App Store €199.99 and €200, 12.7% lower) and Vietnam (4.3% lower). Of the 17 regions with a higher App Store price, Mexico and Serbia match once tax is added, Nepal is still about 10.6% higher with 13% tax, and the other 14 list $200 before tax on the web and $250 on the App Store. See ChatGPT Pro 200 web prices by region.
Sources: AISub: ChatGPT Pro 200 web prices by regionAISub: ChatGPT Pro 200 App Store prices by regionAISub: data methodology
Three regions with different currencies
| Region and plan | Web price | App Store price |
|---|---|---|
| Türkiye Plus | $20 (excl. tax, 20% rate), about $24.00 with tax | ₺999.99, about $20.02 |
| Türkiye Go | $6 (incl. tax) | ₺249.99, about $5.00 |
| Iceland Plus | €23 (incl. tax), about $25.68 | $22.99 |
| Bosnia & Herzegovina Plus | $20 (excl. tax) | €22.99, about $25.67 |
Sources: AISub: ChatGPT Plus web prices by regionAISub: ChatGPT Plus App Store prices by regionAISub: data methodologyAISub: ChatGPT Go web prices by regionAISub: ChatGPT Go App Store prices by regionAISub: data methodology
Which channel fits your situation?
AISub does not sell subscriptions, top up accounts or take payments; this post only compares public list prices, and the checkout screen shows the final amount.
- Tax-inclusive web regions (the UK, the euro area, Japan, South Korea, Singapore and others): the two channels cost about the same, so choose whichever is easier for you to manage.
- Tax-exclusive web regions (the US, Canada and others): check the after-tax total on web checkout before comparing with the App Store price.
- Bulgaria, Montenegro, Pakistan, the Philippines and Vietnam: the App Store Plus price is below the web price.
- If you mostly use a computer and want billing in your OpenAI account: OpenAI's multi-currency billing applies to web subscriptions only.
- If you subscribe on the App Store: OpenAI says in-app subscriptions are managed by Apple and charged in local currency, and App Store prices follow your Apple Account's country or region.
Sources: OpenAI Help Center: Multi-currency billingApple Support: change your Apple Account country or regionAISub: ChatGPT Plus App Store prices by region
Frequently asked questions
Is ChatGPT cheaper on the web or the App Store?
In most regions it is the same. In October 31, 2026 data, Plus differs by less than 1% in 147 of 166 same-currency regions. The App Store is clearly lower only in Bulgaria, Montenegro, Pakistan, the Philippines and Vietnam.
Sources: AISub: ChatGPT Plus web prices by regionAISub: ChatGPT Plus App Store prices by regionAISub: data methodology
How much is Plus on the US App Store?
The US App Store price is $19.99. The web price is $20 before tax, and tax may be added at checkout depending on your state.
Sources: AISub: ChatGPT Plus web prices by regionAISub: ChatGPT Plus App Store prices by regionOpenAI Help Center: What is ChatGPT Plus?
Why is the App Store price $22.99 in some regions?
In 12 regions including Albania, Ukraine and Kenya, the Plus web price is $20 before tax and the App Store price is $22.99. AISub has no web tax rate for these regions; if tax is added at web checkout, the real gap is smaller than the 14.9% list-price gap.
Sources: AISub: ChatGPT Plus web prices by regionAISub: ChatGPT Plus App Store prices by regionAISub: data methodology
Do App Store prices include tax?
AISub currently marks App Store tax treatment as unconfirmed and converts the store price as listed. The App Store checkout screen shows the amount you are charged.
Sources: AISub: data methodologyAISub: tax-inclusive vs tax-exclusive AI subscription prices
How do I manage an App Store subscription?
OpenAI says subscriptions bought in the iOS app are managed by the Apple App Store and charged in local currency, so you manage it in your Apple Account's subscription settings.
Official sources and review notes
Sources checked on November 1, 2026. Rates and eligibility rules can change; confirm the latest official guidance and your own agreement.
- OpenAI Help Center: Multi-currency billing
- OpenAI Help Center: What is ChatGPT Plus?
- Apple Support: change your Apple Account country or region
- AISub: ChatGPT Plus web prices by region
- AISub: ChatGPT Plus App Store prices by region
- AISub: ChatGPT Go web prices by region
- AISub: ChatGPT Go App Store prices by region
- AISub: ChatGPT Pro 200 web prices by region
- AISub: ChatGPT Pro 200 App Store prices by region
- AISub: tax-inclusive vs tax-exclusive AI subscription prices
- AISub: data methodology
This guide draws on the public sources listed below. Examples illustrate the calculation methods. AISub is an independent price index and is not affiliated with the product providers discussed.